Overview
I don't just create marketing assets — I build stories that convert. For cybersecurity companies and startups, that means turning technical features into bold product launch campaigns, creating thought leadership content that builds authority, running demand-gen programs tied to pipeline, and equipping sales with the tools they need to close deals.
The Challenge
Enterprise cybersecurity marketing requires bridging the gap between deeply technical product capabilities and business-level value propositions. CISOs and IT leaders need proof of ROI, while technical practitioners want actionable insights. The challenge was creating content and campaigns that resonate across both audiences at scale.
The Approach
Built a content-led marketing strategy spanning global thought leadership studies, threat-surge campaigns, SMB awareness programs, AI-enhanced contact center narratives, and enterprise-scale proof points. Each sub-campaign was designed to translate raw data and technical capabilities into urgency-driven stories that move pipeline.
Campaign Deep Dives
Security Outcomes Study — Global Thought Leadership
CISOs and IT leaders struggled to prove ROI on security investments.
I built content assets and webinar messaging from Cisco's Security Outcomes Study, which surveyed 4,800+ respondents across 25 countries.
Positioned Cisco as the go-to thought leader in cybersecurity, sparking industry-wide conversations and providing customers benchmarks for improving resilience.
Engaged thousands of executives, creating measurable pipeline lift from content-driven demand gen.
Cyber Threat Surge Campaign — Post COVID-19
Security teams were drowning in alert fatigue as threats spiked.
I designed infographics, campaign copy, and social hooks using Cisco's stat that 61% of organizations saw a 25%+ increase in threats since COVID-19.
Created urgency and increased engagement in demand-gen campaigns for Cisco Umbrella.
Amplified Cisco Umbrella as a must-have defense layer, boosting content engagement rates across digital channels.
SMB Cybersecurity Awareness Gap
Small businesses faced 43% of cyberattacks but 47% admitted they didn't know how to protect themselves.
I turned Cisco Umbrella's research into infographics, blogs, and campaign narratives tailored for SMB audiences.
Helped Cisco own the conversation on SMB protection, giving sales teams simple but powerful assets to drive adoption.
Increased SMB-targeted engagement with storytelling that turned raw stats into urgency-driven campaigns.
AI-Enhanced Contact Center with Cisco Webex CC
Enterprises faced inefficient call centers with high labor costs.
I built messaging and case content around WWT's Webex Contact Center POC, showcasing AI-powered IVR, natural language menus, and agent assist tools.
Demonstrated 70% call deflection and 180% ROI on $1.4M investment (saving $3.5M over 3 years).
Translated AI metrics into clear marketing stories that resonated with both CIOs and CFOs.
Advanced Technology Center (ATC) Scale Story
Buyers needed proof that WWT could deliver complex, secure solutions at scale.
I crafted narratives and visual content around the ATC's unmatched resources: $500M+ in infrastructure investments, 20,000+ VMs in ATC cloud, 100+ OEM partners, 5,000+ client engagements.
Positioned WWT as the "lab of the future" for cybersecurity and cloud testing.
Showcased WWT as the only partner capable of validating multi-vendor stacks quickly, securely, and at scale.
Results
Achieved 85% usability scores across marketing assets and 70% user retention rates. Improved onboarding processes by 35%, increased user retention by 25%, and drove an 84% increase in time spent on website. Successfully launched multiple product campaigns that drove enterprise pipeline and brand awareness.
Why This Matters to Cybersecurity Companies
How to translate infrastructure stats into customer confidence.
How to turn AI/tech pilots into ROI-driven case studies.
How to frame IT + healthcare wins as competitive differentiators.
Marketing Proof Points Delivered
Boosted engagement by tying IT infrastructure to business outcomes (patient satisfaction, ROI).
Reframed AI pilots into C-suite business cases (cost savings + ROI).
Built multi-channel narratives that work across sales enablement, demand-gen, and thought leadership.